Mad Men's flame-haired temptress Christina Hendricks has unveiled a new blonde bombshell look for a hair dye campaign.
The actress, famed for her role as Joan Holloway in the Sixties drama, has gone blonde to star in a new add for Clairol's Nice'n Easy.
Christina has previously revealed she is really a natural blonde who became a redhead at the age of ten.
Blonde ambition: Christina Hendricks stars in a new campaign for Clairol
She originally dyed her hair because of her schoolgirl obsession with the story of Anne Of Green Gables.
She admitted several years ago: ‘I’m naturally a dark blonde. I couldn’t tell you what shade because I haven’t seen it in ages. I started playing with red hair when I was ten years old. I recognise how odd it is now, but my mum let me do it.
‘I was obsessed with Anne Of Green Gables. There was something about her that spoke to me – and I wanted to have her beautiful red hair. My mum said, “Well, let’s throw a rinse on it.
Quick change! Christina shows off the stunning results of her Clairol commercial
Back to blonde: Christina has previously revealed she is really a natural blonde who became a redhead at the age of ten
‘My hair was very blonde at the time, but it went carrot red. And I was over the moon. I went to school the next day and felt like myself.’
Christina - who has been married to Geoffrey Arend since 2009 - us currently gearing up for the release of the final series of Mad Men.
Earlier this, year, the actress spoke about how her red hair has encouraged her to be 'more playful' with fashion.
Red-blooded woman! The Mad Men star also shows off her former hair colour in the commerical
Ready for a change: The actress is seen showing off her locks before the makeover is revealed
Painting our screens red: Christina is best known for her Emmy-nominated turn as Joan Harris in the AMC television series Mad Men
Christina confessed her vibrant hair shade influences her fashion choices and has encouraged her to opt for more 'quirky' and 'eccentric' styles.
She said: "I think being a red head has encouraged me to be a bit more playful with my fashion, maybe be little bit more quirky and eccentric even, so when I go out in the evening I like to play with colour and jewellery and it sort of compliments being a red head."
The actress - who was recently unveiled as the face of hair colour brand Nice N Easy's Shift A Shade campaign - added that people rarely believe she dyes her famous locks by herself.
Red head: On Wednesday, Christina was seen stepping out with her red hair in New York
She said: 'People never believe that I do my hair colour myself at home. They say, 'You don't do your hair at home by yourself, do you?', and I always reply and say 'I honestly do!'
The Tennessee-born star - who worked as a model in her late teens and twenties - fell in love with her red hair after Nice 'N Easy opted to dye her blonde locks on her first shoot for the brand in the '90s.
She told DailyMail.com: 'The first time I did a photo shoot with Clairol Nice 'N Easy was when I was about 19 or 20 years old, I was a model and I was blonde at the time.
'[They] took me red and I was absolutely thrilled, I loved it so much I still actually have the picture from that shoot. I went back to my agency and said I'm staying red this is it, I love it, and they let me.'
Been there, done that: Christina first did a modelling job for Clairol Nice 'N Easy when she was 'around 19 or 20 years old'
Shooting star: The Mad Men bombshell perfects her pose in front of the camera
